PROJECTS: CHICO’S IN-STORE DIGITAL NETWORK RUNS ON CHROMEBOXES
After reviewing and sketching out a range of approaches for solving this challenging problem, we settled on Chromebox. Alan Mariotti, our VP of Technology and Security, praised the technology for its simplicity, low cost, and scalable performance. The easier a digital signage system is to install and use, the faster we can push out unique and relevant content to screens – an imperative in retail, where merchandise and promotions always change.
Chromeboxes as a signage solution met all of our tests for affordability and ease of management. Since they’re cost-effective, we can afford to outfit more of our stores with more displays. Since they’re small, they don’t take up valuable space in stores and they are unobtrusive. With more screens, we have more places where we can tailor content that resonates with each store’s customers.