Enhancing Media With Augmented Reality
In today’s media world, the advent of the Internet has revolutionized the advertising industry, from how ads are created to how they are targeted and delivered. Social media also plays a pivotal role in enhancing brand awareness. And the common assumption, perhaps, is the more time people spend online, the more opportunities there is to engage them through marketing. But with this rise in digital technology comes an inherent obstacle. Just how do you break through the clutter? The more content people consume, the more difficult it is to capture their interest, after all. And what can be done to enhance the end user’s experience?.
Launched in 2021, StraxAR blends the digital world with the physical world of entertainment, music, retail and visual art, or any category, by augmenting digital content onto a physical object or image. Through the StraxAR app (for iOS and Android and distributed worldwide) the end user simply points their device to the target image. Instantly the virtual experience begins. StraxAR can work with any image, including moving images on film. And there is no limit to what you can use it for.